As a member of the internal design and marketing team, I helped craft, evolve and sustain our corporate brand for a company that grew from a one-time niche software maker into a fully mature enterprise business platform leader.
Over the years, we developed a clean, modern — but inviting — style that helped distinguish the K2 brand in the enterprise technology space. The approach was often welcomed as a breath of fresh air (internally, externally and with the media) in an industry that is often stale and predictable.
BRAND AND IDENTITY
ART DIRECTION
STRATEGY
DESIGN
WEB DESIGN
ENVIRONMENTAL
DIGITAL